Making Photographs In Color (Jan, 1938)
Making Photographs In Color
by Keith Henney
Easy to “shoot”, color films open new opportunities for camera fans.
ALTHOUGH color photography for the amateur has been possible for many years, it is only recently that advantage has been taken of the several processes available. Advertisers have been conscious of the attention-getting value of color for some time; magazine editors have lately begun to use full-color photographs as cover illustrations and have been paying enormous sums of money ($500 to $1,000) for good “shots.” Perhaps this increasing use of color photography in the graphic arts is what has focused the attention of the amateur on the fact that he, too, may take pictures in color.
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