Swifter THAN Skis!

SWIFTLY as ski-riders flash down a snowy slide, a Harley-Davidson is faster—when you open up its marvelous power.

And it is just as thrilling to ride, but easier and safer. Like skis, the motorcycle responds to every whim of the rider—every sway of his body. It is a personal mount — a pal, and a playmate — not just a vehicle. You never tire of riding it.

Motorcycling is the Sport of a Thousand Thrills—and the ideal way to get there-and-back faster and at less expense.

Your nearby Harley-Davidson Dealer wants to show you our 1932 Models — Single and Twins—priced from $195 up, at the factory. Why not see him today — and ask him about his Pay-As-You-Ride Plan that makes buying so easy?

Ride a Harley-Davidson

Belt Drive Replaces Wheels On Novel Motorcycle

DEVELOPED primarily for operation over rough ground, a new type of motorcycle invented by J. Lehaitre, of Paris, France, features a tractor-type drive belt as its means of locomotion in place of conventional wheels. Named the “tractor-cycle” by the inventor, the novel vehicle is said to be superior to an ordinary motorcycle in its ability to climb steep and rough grades, although its speed on level ground is limited to about 25 m.p.h. Steering is accomplished by handlebars which control a sideways motion of the drive belt.

The tractor-cycle could easily be adapted for military use, as depicted on the cover of this issue by a Modern Mechanix artist. Fitted with a machine gun, the cycle could be used by dispatch riders or entire military units to travel over shell-torn terrain.

Super-Cycle to Smash All Speed Records

MOUNTED on spherical airwheels of moderate pressure, a recently designed super-motorcycle powered with twin motors is expected to shatter all existing speed marks for land vehicles. Speeds of more than 300 miles per hour will be reached without difficulty, its designer believes.

The driver is encased in a partially faired-in cabin and is securely strapped down in his seat. A headrest over the windshield provides additional bracing. Steering is effected in the customary manner. Two separate power plants are employed, one on each side of the powerful rigid chassis. The drive is carried to the rear globular wheel by means of conventional shafts and gearing.

The peculiar wheels, apart from providing greater traction and serving as shock-absorbers, are expected to add to the streamline possibilities and the stability of the machine.

Firecycle. Another specialized piece of equipment used by Douglas at El Segundo is this three-wheel motorcycle, which provides extreme mobility and permits close-quarter firefighting in narrow aisles or other confined places anywhere in the sprawling plant. It has been rebuilt to carry chemical equipment over the rear wheels, where separate recesses contain two 30-pound Du-gas extinguishers and four carbon-dioxide extinguishers—two 15-pounders and two two-pounders.

I think it would be awesome if Harley riders started wearing nifty caps and bow ties again.

Open Season on Fun!

Ride a Harley-Davidson Motorcycle

It’s outdoor time—and the open season for going places! When you own a 1937 Harley-Davidson you light out for the fun spots any time—evenings, Saturday afternoons, and over week-ends. Distant places are brought nearer—your mount has speed galore. Costs are way down low—the new Harley-Davidsons have many new and unusual motor improvements which cut gas and oil consumption tremendously. No other type of transportation can match these up-to-the-minute motorcycles for economy. And say—if it’s smart styling, class, and riding comfort you want— get aboard one of these 1937 models!
See your nearest Harley-Davidson dealer—PRONTO. Ask him for a FREE RIDE — about his Easy Pay Plans — and send in the coupon.

TNT ON WHEELS
MORE “punch” than a motorcycle motor has ever had before—that’s what is shooting Harley-David-sons ahead to victory on track and hill the world over.

Wait till you feel the thrill of that surging power under you as you zoom up grades and flash down straightaways! There’s no ride like a Harley-Davidson ride—and never before has there been a Harley-Davidson to equal the 1934 models with their marvelous TNT motors.

Your nearby Harley-Davidson dealer will be glad to show you how quickly you can learn to ride a Twin or Single — and how easy they are to buy on his time-payment plans. See him soon — and mail the coupon.
Ride HARLEY-DAVIDSON

Race with the leaves? Are you serious? That’s the best slogan you could come up with? To me a race implies a competitive event, with a winner and a looser. You don’t know who’s going to win from the outset, that’s what makes it a RACE. So what they are saying in this ad is: Cruising along on your Harley with the throttle all the way open, driving as fast as you can; you may still be passed by a leaf. You know a leaf, falling from a tree. Or kicked up by a light breeze.

Why not just say: “Harley Davidson – It’s faster than walking.”*

(except for very fast walkers)

Update: I saw (via Boing Boing) that the current Worth 1000 Photoshop contest is titled “Bad Ads“. I think that this ad fits the contest better than some of the actual entries, but they are very funny nonetheless. If you haven’t checked out the Worth 1K contests you should, they can be hilarious.

Race with the Leaves!
BREEZE down an Autumn road, free as the red leaves that swirl along with you. Open up the eager motor of your Harley-Davidson — feel the thrill of its power, the surge of its silent speed. What a motorcycle!

Have you seen the 1932 models? They are better performers than ever — handsomer, more comfortable, better equipped—yet the prices are much lower.
Your dealer wants to show you these new Harley-Davidsons — and tell you about his Pay-As-You-Ride Plan. Why not look him up today?

Only $195 at Factory
Lowest-priced motorcycle ever offered by Harley-Davidson. A swift, sturdy Single, fully equipped—complete electrical system, 3-speed transmission, front and rear brakes, all conveniences. Easy to handle — costs almost nothing to run. Ask your Dealer.
Ride a HARLEY-DAVIDSON

I’ve gotta give him credit, that’s a pretty stylish butt cowling.

Rider “Tailored” to Motorbike to Set 170 m.p.h. Record
WHEN J. S. Wright, present motorbike record holder, makes an attack on his 150 m.p.h, record established last year, he will ride a machine which represents the last word in streamlining.

To such an extent are the streamlining principles carried out that certain parts of the cowling were built with the rider on the machine, much as a tailor fits a suit to a customer.

The power of the racing motor has been boosted to deliver well over 100 h.p. by the use of a supercharger, and it is expected that this motorcycle will reach a speed in excess of 170 m.p.h.

Wooden Balls Speed Cycle Races
LES BLAKEBOROUGH, the well known English dirt track motorcycle rider, has recently invented an entirely new back wheel for his racing machine, which consists of a series of large wooden balls mounted on the rim in place of the conventional pneumatic tire.
The inventor claims his device makes broadsiding more rapid, and also makes it possible to broadside on hard surfaces.

Motorcyclette Has Speed, Comfort
FOR uniqueness in the way of vehicles, the two – wheeled “Motorcyclette” shown at right, takes all honors. The rider’s feet, which are used as brakes, stick out in front, while the rider leans over and clutches the cross bars atop the front wheel to keep from fallingover backwards.

Seeks 300 m.p.h. With Motorcycle Powered By Auto Engine
THREATENING to smash all existing motorcycle speed records, Fred Luther, Los Angeles racer, has just completed assembling an unique motorcycle which he claims will exceed 300 m. p. h. Powered by a six-cylinder Plymouth automobile engine with fan end generator removed, his special racing job is now undergoing a series of speed tests on the Pacific Coast. The 1,500-pound machine has a wheelbase of 85 inches and an over-all length of 115 inches. The frame is a standard one which has been lengthened and reinforced with steel tubing. Luther steers his motorcycle through two large sprockets connected by a 3/4-inch chain. The steel plates, mounted in front of the rear wheel, act as brakes when lowered.

Fore-wheel brake
First time in America!

The most advanced models in the history of the motorcycle industry, with improvements that are being talked about from coast to coast.

Outstanding feature for 1928 is the Fore-Wheel Brake — doubled safety. Other improve-ments are: Throttle controlled motor oiler—air cleaner—positive gearshift lock gate.

Greater stability! Increased safety! Longer life! Streamlines that make each model a beauty! Five minutes in the saddle will convince you that this is the mount you have been looking for.

No increase in prices. Solo Twins as low as $310 f. o. b. factory. See your local dealer. Send coupon for catalog.

Harley Davidson Motor Co.
DEPARTMENT P.S. MILWAUKEE. WIS.

New Model Sport-Solo Twin
Pace-setter for 1928! Has all the new features of standard Twin and in addition has smaller wheels—25″ x 3.85″ balloon tires—roadster handlebars. Dow-metal pistons, racing type, optional at slight increase in price. The ideal solo mount —wonderfully smooth acceleration and even flow of power.