DIRECT FACTORY-TO-YOU RADIO SALE (Feb, 1938)

DIRECT FACTORY-TO-YOU SALE
Save 50% on this 16-tube touch button world-wide Midwest!
Only $39.95!
Absolutely Complete with tubes in richly finished console – nothing else to buy!

JUST imagine a radio so big, so powerful, so luxurious—in a big, beautiful, richly-finished walnut console—selling at such an amazingly low factory-to-you price 1 While it costs no more than an ordinary 6 or 8-tube set, its advanced circuit and improved design result in great current economv. In addition its tremendous range (550 KC to 18,000 KC) and great reserve of power enable you to drive across the world and bring in weak, distant, foreign stations (10,000 and more miles away) like “locals” That’s why careful buyers say: “Midwest gives you twice as much for your money.”
GLORIOUS NEW TONE

Midwest gives you glorious, crystal-clear concert realism, brilliant world-wide reception and scores of advanced features, including Dial-A-Matic Tuning— at a sensationally low factory-to-you price! Zip!…Zip!…stations come in instantly, automatically, perfectly … as fast as you can push buttons. The famous Midwest factory-to-you plan, proven by 18 years of success, is just as exciting. It enables you to buy at wholesale prices …to save up to 50% …to make your radio dollar go twice as far…and to pay as little as 50 cents a week on the Midwest Easy Pay Plan. You get 30 days Free home trial!

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