Do you think anyone considers a woman’s shorter reach when designing GM instrument panels? (Mar, 1969)
Do you think anyone considers a woman’s shorter reach when designing GM instrument panels?
Fisher Body does.
That’s why you see GM Stylist Joan Gatewood establishing 35 important reference points for instrument panels on the special unit pictured above. Then she tries them out on at least 25 different-sized people to make sure even the smallest drivers can reach all the essential controls from windshield wiper activators to defroster buttons.
As a professional stylist, Joan knows how important human dimensions are to her designs. What’s more, because she’s a woman, she pays particular attention to such things as control knobs that are shaped to accommodate longer fingernails. And, knowing how confining bulky suits and tight-waisted dresses can be, she concentrates on designing instrument panels that practically hand you every control and switch, no matter what you’re wearing!
Joan’s skillful woman’s touches are important reasons why so much of the buy is in the body. And Body by Fisher makes GM cars a better buy. Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac.
Body by Fisher
General Motors Symbol of Quality