Flood Lights on Huge Aluminum Fins Make Fantastic Tower Ornament (Oct, 1931)

Flood Lights on Huge Aluminum Fins Make Fantastic Tower Ornament

A MODERN skyscraper in Rochester, N. Y., surmounted by an unique illuminated decoration which spreads an aluminum sheen upwards like some huge, fantastic flower is the latest achievement of electrical engineers.

The lighting system was designed to convert a water tower into an artistic and distinctive carillon tower topped by four gleaming fins of aluminum, curving outward from their bases at the four corners of the structure. The body of the tower is buttressed at the four corners and has aluminum grill work which forms a delicate dark tracery when illuminated from within.

The whole tower rises from the tank wall parapet like a modern symbol.

8 comments
  1. Hirudinea says: February 9, 20129:15 am

    Is this thing still around or was it used for scrap druing the war?

  2. Rick Auricchio says: February 9, 201210:27 am

    Maybe my right brain is a bit overactive this morning….consider what this tower looks like from a distance…

  3. Jari says: February 9, 201211:35 am

    Hiru: Seems still to be there, halfway left in the pic. http://upload.wikimedia…

  4. DrewE says: February 9, 201212:59 pm

    It’s now known as the Times Square building. http://en.wikipedia.org…

  5. Jari says: February 9, 20121:46 pm

    In DrewE’s daylight picture, it looks like it was built by the Goa’uld…

  6. Kosher Ham says: February 9, 20123:22 pm

    Modern as in Art Deco design.

  7. TomB says: February 9, 20126:00 pm

    @Kosher Ham…I was just thinking how what we call “Art Deco”, they used to just call “Modern”.

  8. Mark says: February 25, 20128:04 pm

    I wonder what it looks like at night NOW. It probably isn’t lit any longer.
    Interesting that the corner stone for the building was laid on that fateful day in 1929 when the stock market crashed. And @Kosher Ham … you could be right about the term “Art Deco” being ascribed later.

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