“Frigidine” is New Beauty Treatment for Women (Jan, 1929)

Everyone wants a girl who’s been frigidized.

Frigidine” is New Beauty Treatment for Women

AS A MECHANICAL aid to beauty, the National Beauty and Barbers Supply Dealers Association introduced in a recent convention a new type of light treatment which emits a blue actinic light called “Frigidine.”

At present it is estimated that American women pay $3,472 every second to heighten their beauty through the use of cosmetics and beauty treatments. This figures out at $55.30 a year per woman.

This light was devised as a substitute for astringent massages. “Frigidine” dries the tissue in the skin, removing it. This causes fresh skin growth to be stimulated and a beautiful complexion is the result. The woman in the photo is Miss Elaine Neilon, who is giving a demonstration of the new device.

  1. Rick Auricchio says: December 6, 20093:08 pm

    “Frigidine” is a terrible name for any product involving women. If the process involved some type of cold effect, perhaps the name would make some sense. But as it stands, “Frigidine” just sounds like some cheap attempt at an aphrodisiac.

  2. JeffK says: December 6, 20095:59 pm

    Not an effective beauty treatment, judging from the photo.

  3. Firebrand38 says: December 7, 20091:27 am

    Why you gotta hate?

  4. Leo Laporte says: December 7, 20095:04 am

    For some women..an ordinary grocery bag works too

  5. carlm says: December 7, 20098:46 am

    Looks to me that the blue light contains a lot of UV from the mercury lamps. These look like standard “Black Light” bulbs. Of course your skin will peel off.

  6. Firebrand38 says: December 7, 20099:48 am

    Leo Laporte: Some men too

  7. Charlene says: December 8, 20093:24 am

    I’ve always wondered why some men have this need to a) immediately judge any woman they see solely by their appearance, and b) loudly announce that she’s not attractive enough for them, usually in the most obnoxious way possible.

    Do they think the world revolves around them and that everyone (or anyone) cares what they think about women? Do they think that declaring that a woman is ugly makes them more of a man? Is it some male bonding BS? Or are they terrified that people will think they’re gay if they don’t immediately start insulting any woman who isn’t “perfect” in every way?

    It comes across as terribly controlling and cruel, and I’ve noticed that the kindest guys, the ones who are really decent people, never stoop to it.

  8. JMyint says: December 8, 20099:16 am

    Charlene I agree. Though I find men like that usually spend most of their time in their own company than in the company of women.

  9. Firebrand38 says: December 8, 200910:09 am

    Yeah, even if the most critical aren’t blogging from their parent’s basement I doubt that many of them would be confused with Brad Pitt.

  10. Don says: December 8, 200911:05 am

    I, in turn, wonder why so many women are so worried about their appearance . . . . I once asked my sister, “Why do women obsess about their hair?” She looked at my bald pate and replied, “Because we can!” I guess I had that coming . . . . ;^)

  11. Tracy B says: December 8, 20093:49 pm

    The object’s creators could have done a better job of naming it, perhaps after a waterfall, Ha Ha.

    So if a man used this machine would that make him impotent?

    Think of the Woody Allen movie “Sleeper” they had a pretty amusing machine in it.

  12. Charlene says: December 11, 20094:37 am

    Perhaps women are so concerned with their appearances because they know they’ll be judged so very harshly by some men? Because these guys will go out of their way to cause pain to women they don’t approve of, and the only thing they think is worth judging is exterior appearance.

    I’m not trying to turn this into a “men bad, women good” polemic: far from it, because the majority of men are nothing like this. But there are a few men, not many but they do exist, that have this mindset that if a woman’s not extremely physically attractive she’s absolutely good for nothing *and* that it is their God-given mission to express that as loudly as possible. She’s not even human, really, and somehow insulting her makes him feel more like a Real Man. For some reason these guys never judge themselves in the same way, or think of other men as less than human. It even carries on to photos of women who have been dead for fifty years or longer – really, what does it matter to anyone whether this woman is attractive by 2009 standards?

    So I ask again: why do men feel this absolute need to announce that random women they don’t even know don’t meet their exacting standards? Why do they have to be so loud and so fast to bleat about their judgment? Why do they think anyone else cares? I’m not trying to be sarcastic – I’d really like to know. What is it in them that they absolutely have to announce that random women aren’t good enough for them?

  13. A Woman says: December 12, 20094:48 pm

    The vicious pack mentality of some men can be found amongst women as well as adolescent children. Perhaps it is an insecurity that these people have not grown out of from their school days of traveling around in packs picking on the weak.

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