Her Throat Insured For $50,000 (Mar, 1938)
Her Throat Insured For $50,000
DOLORES DEL RIO* tells why it’s good business for her to smoke Luckies…
“That $50,000 insurance is a studio precaution against my holding up a picture,” says Miss Del Rio. “So I take no chances on an irritated throat. No matter how much I use my voice in acting, I always find Luckies gentle.”
They will be gentle on your throat, too. Here’s why . . . Luckies’ exclusive “Toasting” process expels certain harsh irritants found in all tobacco. This makes Luckies’ fine tobaccos even finer… a light smoke.
Sworn records show that among independent tobacco experts—men who know tobacco and its qualities — Luckies have twice as many exclusive smokers as all other cigarettes combined.
WITH MEN WHO KNOW TOBACCO BEST IT’S LUCKIES-2 TO 1