Honestly now – would you prefer a shrinking violet? (Jan, 1951)
Advertisements about advertising. You don’t get more meta than that.
And what is up with the indentation and type justification in this ad? Can any one discern a rationale?
Honestly now – would you prefer a shrinking violet?
The advertisers in this magazine all claim their products are “tops.” They are full of pride in their brand names.
Every so often you meet someone who objects to what he calls the “boastfulness” of advertising, but most of us Americans like it.
We like it because we know that deep pride in things well made goes way back into the factories and is reflected in the fine products we have to choose from when we go to buy the things we use in our homes or on our persons.
We like it because we know that pride is a spur to make better merchandise; and that it is the driving power that keeps men striving each to outdo the other in new ideas, new and better ways of doing things. The end result is a steady stream of new and better means to make life comfortable; more and better jobs for us to earn the means of buying them.
We will take the Proud ones—and let some other land cultivate the shrinking violets.
Brand Names Foundation INCORPORATED
A non-profit educational foundation • 119 West 57th Street, New York 19, N. Y.