It’s what’s up front that counts! (Feb, 1959)
Nope, no subtext here at all.
It’s what’s up front that counts!
A PURE WHITE FILTER IS ONLY THE BEGINNING OF A WINSTON
The big difference is FILTER-BLEND
clear, rich tobaccos specially processed for filter smoking!
There’s nothing wishy-washy about Winston. For up front of its modern, pure white filter is FILTER-BLEND.
That’s what gives Winston its famous flavor. (And after all, that’s the whole idea of smoking!)
FILTER-BLEND means fine, mild tobaccos specially processed for filter smoking. It’s the real difference between Winston and all other filter cigarettes.
Winston tastes good like a cigarette should!