Leather is going places (Jul, 1954)
American Cyanamid feels like it should the big evil corporation in Portal or Resident Evil.
Leather is going places
It’s vacation time… and everybody’s on the go. Naturally, leather goes along too. For leather is a wonderful traveling companion; there’s nothing finer for luggage, golf bags, hand bags, jackets and a host of other articles that must look well and wear well.
There are other reasons, too, why leather is “going places” as a popular modern material. It has unique natural advantages. It is strong and firm, yet flexible and adaptable. In shoes and apparel its fibrous structure assures comfort—regardless of the season. Through the use of special chemicals, the tanner controls these natural advantages to meet many specific needs. He can make leather soft, supple, elastic… add to its toughness or scuff resistance… give it glossy sheen or suede richness. In fact, through chemistry the tanner is making sure that leather is the ideal material for an increasing variety of uses, both new and old!
American Cyanamid works hand in hand with tanners throughout the leather industry . . . developing and producing chemicals that help to impart new quality and beauty to this important material—and make its production more efficient.
AMERICAN Cyanamid COMPANY
30 ROCKEFELLER PLAZA, NEW YORK 20, N. Y.