“Mother, why don’t Butterflies fly around the lamp, as Moths do?” (Feb, 1938)

This is weird ad for a weird dictionary. It only has “hundreds of questions” and one of them is about butterflies? It seems like it should be called Merriam-Webster’s dictionary and trivia book.

“Mother, why don’t Butterflies fly around the lamp, as Moths do?”

“Our New Merriam-Webster gives this interesting reason:”

“The moils are usually nocturnal or crepuscular (night-flying or twilight’ flying). But the butterflies are diurnal (daylight-Hying). Accordingly, butterflies are not abroad at night, and are not attracted by lamps.”

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6 comments
  1. Thundercat says: October 1, 200710:31 am

    I think a better question would be “Mother, why is our house infested with all of these moths?”

  2. Blurgle says: October 1, 20071:49 pm

    The look on that woman’s face is making my skin crawl. WHY is she looking at her SON like that?

  3. nlpnt says: October 2, 20077:27 pm

    She’s looking at the *lamp*. The Laaaaaaaaaammmmppppppp…………..

  4. Dan Kirklin says: October 4, 20078:38 am

    And the freaking ad got the logo wrong: It’s the MW logo, you illiterates! Oh, well, they’re all dead now, so it doesn’t matter.

  5. Chainsaw Fencing Champ says: October 4, 20071:34 pm

    That’s a really halfassed answer to the moth question.

  6. Kev says: January 23, 20088:52 am

    “Son, what the hell does that question have to do with that algebra homework you’ve been working on for the past 5 hours?!”

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