“My Apple’s telephone just called up the home office!” (Jul, 1984)

This was the first modem I got for my Apple IIc. I remember being crushed when I tried to log in to a particular bulletin board system and it came back with: “300 baud? Yeah right, come back when you’re at least at 1200.”

“My Apple’s telephone just called up the home office!”

The exciting world of telecomputing. With a Hayes system, you just plug it in! Communicating is so easy with a complete telecomputing system from Hayes. Hayes Smartmodem 300™ is a direct-connect modem for the new Apple IIc. Hayes Micromodem IIe installs easily in an expansion slot in the Apple II, IIe, III and Apple Plus. Packaged with Smartcom I™ companion software, both are complete systems. Best of all, both systems are from Hayes, the established telecomputing leader. Just plug in-and the world is your Apple!

We connect you to all the right places. Bulletin boards, databases, information services—naturally. And that’s just the beginning. Let your Apple plan your travel itinerary, including flight numbers, hotel and rental car reservations. Watch it retrieve and analyze daily stock and options prices. Work at home and send reports to and from your office. You can even do your gift shopping by computer!

Would you care to see our menu? Make your selection. Really With Smartcom I, you just order up what you want to do. The program guides you along the way. You can create, list, name, send, receive, print or erase files right from the menu. From the very first time you use it, you’ll find telecomputing with Hayes as easy as apple pie! We’ve got your number! We know that you want a system that’s flexible and accommodating. That’s why Smartcom I is so versatile, accepting ProDOS™ DOS 3.3, Pascal and CPM® operating systems. It provides you with a directory of all the files stored on your disk. And in combination with your Hayes modem, Smartcom I answers calls to your system, without your even being there.

Your Apple’s telephone goes anywhere the phone lines go. Hayes modems allow your Apple to communicate with any Bell-103 type modem over ordinary telephone lines. You simply connect directly into a modular phone jack to perform both Touch-Tone® and pulse dialing. Hayes Smartmodem 300 and Micromodem lie both transmit at 110 or 300 bits per second, in either half or full duplex.

Follow the leader. Over the years we’ve built our reputation as the telecomputing leader by developing quality products that set industry standards. Now we invite you to see for yourself just how simple it is to add powerful, easy to use telecomputing capabilities to your Apple computer with a complete, ready-to-go system from Hayes. Visit your Hayes dealer for a hands-on demonstration. And get on line with the world.

Hayes. We’re here to help.


Hayes Microcomputer Products, Inc.

5923 Peachtree Industrial Blvd. Norcross. Georgia 30092 , 404/441-1617.

  1. Nomen Nescio says: January 25, 20128:08 am

    …did anybody ever actually wear glasses like that?! good ghu, you could make house windows out of all that glass…

  2. Sonny Moon says: January 25, 20129:28 am

    The ’80s office: big glasses, big hair, big shoulder pads, small bandwidth.

  3. JMyint says: January 25, 20129:37 am

    My wife had a pair of glasses like that in 1984, she also had a white girl fro at the same time.

  4. Kosher Ham says: January 25, 201211:57 am

    In a previous era women were wearing cat’s eye glasses. Were they “more dorky?”

  5. Charlene says: January 25, 20122:24 pm

    All glasses – men’s and women’s – were like that in the 1980s. Glasses like we wear now would have been thought of as hideous and squinty, as if you never looked up (and indeed that was the criticism when they came out).

    In fact, when modern glasses started to hit the market in the early 2000s, people laughed at them and compared them to cat’s eye glasses.

  6. Clay says: January 25, 20122:46 pm

    Oh Boy! 300 baud and c/pm, takes me way, way back to the good old days.

    Best regards,


  7. Nomen Nescio says: January 25, 20122:51 pm

    actually, now that i stress my memory, i can vaguely recall once wearing glasses so large that the frames rubbed against the tops of my cheekbones. i only remember because of the frustration; not just the contact, but their bottom edges never stayed clean of skin oils. i must’ve been a pre-teenager, or in my early teens. every set i can well remember using has only touched my skin behind the ears and at the nose pads — nose-padless ones like those in the picture would be a real nuisance, i think.

  8. LightningRose says: January 25, 20123:01 pm

    TV talk show host Sally Jesse Raphael wore such glasses in the 80’s.


  9. Terry says: January 25, 20123:57 pm

    Yeah, I got a pair of the first generation Transitions — although I don’t think that’s what they were called back then. They were about that big and made of glass rather than today’s plastic. They were so heavy I could only stand to wear them for a few minutes at a time. Oh yeah, I also had one of those Hayes modems for my IIc and thought I’d landed somewhere in the far future.

  10. Hirudinea says: January 25, 20126:13 pm

    @ Clay – We’ve come a long way, imagine downloading pron @ 300 baud!

  11. Wayne Johnston says: January 25, 20127:31 pm

    Funny how the phrase “home office” has undergone the same transformation as glasses. It used to be the biggest office in the company. Now it’s the desk in the corner of your basement.

  12. Casandro says: January 26, 20121:13 am

    What’s actually noteworthy is that they actually included a serial port card for the modem to work. The Apple II didn’t even include a serial port.

    Of course, today a simple micro controller can simply emulate a 300 baud modem.

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