NEW PLYMOUTH: The car that likes to be compared (Sep, 1949)

Here in 2007 we are spoiled by all of the standard features we get with our cars. You know little things like starting our car with the key instead of doing it Flintstones style. Back in 1949 this was a feature worthy of it’s own ad blurb:
Nerve center of Plymouth convenience is the new ignition key starting. Turn the key — the engine starts!

The car that likes to be compared NEW PLYMOUTH

Yes, it likes to be compared in ACTION, too!

Nerve center of Plymouth convenience is the new ignition key starting. Turn the key — the engine starts! Only Plymouth, in the lowest-priced field, has this feature.

Muscles are huskier. New cylinder head with a compression ratio of 7 to 1 (highest of the leading lowest-priced cars) squeezes more performance from the fuel.

Body beautiful and practical, too! Although the new Plymouth illustrated here has a longer wheelbase, the over-all outside length is less. It’s an easier car to park and handle.

Thumb on the circuits is held by this great little firewarden. Heat from a “short” makes it lift and break the circuit until the trouble has gone. No more replacing of fuses!

the new Quality Chart at your Plymouth dealer’s. Compare the three leading lowest-priced cars. Then drive the great new Plymouth and let the ride decide!

PLYMOUTH Division of CHRYSLER CORPORATION, Detroit 31, Michigan

3 comments
  1. Kryten007 says: July 25, 20075:52 am

    Can anyone tell me why cars don’t have circuit-breakers nowadays? Every time I replace a fuse, I wonder that…

  2. tommyrot says: July 25, 200711:26 am

    The automobile electric starter was invented in 1912. At the time of this article, all American cars had electric starters. However, the amount of current required to start a car is too much for a key switch to handle, so cars originally would have a big button on the floor that you pressed with your foot to start it. To start a car with a key switch requires a solenoid (basically, a relay) which allows a much smaller amount of current to pass through the key switch.

  3. nlpnt says: July 27, 20077:42 pm

    Circuit breakers instead of fuses are a nice touch, wonder why they didn’t catch on? (Cost, probably).

    This is a rare body style, in 20 years of going to car shows, I’ve never seen a long-wheelbase ’49-51 two-door Plymouth.

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