Peggy’s DISMAL (Dec, 1964)

Peggy’s DISMAL

Peggy’s Bright with Midol

PERIODIC PAIN

Every month Peggy was dismal because of functional menstrual distress. Now she just takes Midol and goes her way in comfort because Midol tablets contain:
• An exclusive anti-spasmodic that helps Stop Cramping …
• Medically-approved ingredients that Relieve Headache, Low Backache… Calm Jumpy Nerves …
• A special, mood-brightening medication that Chases “Blues.”

“WHAT WOMEN WANT TO KNOW”

FREE! Frank, revealing 32-page book, explains . menstruation. Send 10c to cover cost of mailing and handling to Dpt. B124, Box 280, New York 18, N.Y. (Sent in plain wrapper.)

2 comments
  1. Hirudinea says: June 6, 201110:29 am

    “A special, mood-brightening medication that Chases “Blues.””? Does this mean she’ll stop saying “Your an insensitive idiot”, “You SOB” and “I don’t why I ever married you?” But of course those aren’t just “peroidic” problems.

  2. Charlene says: June 6, 20118:48 pm

    The “functional” in “functional menstrual distress” betrays why they added speed to Midol. Mid-century conventional wisdom tended to label any unexplained medical condition as psychogenic, in the same way that 21st century conventional wisdom labels any unexplained medical condition as attention-getting malingering. In either case, the blamers apparently believe that everything worth discovering has already been discovered, so anything unexplained must be fake.

    Conditions labelled wholly psychogenic in this time frame include menstrual cramps, stomach ulcers, multiple sclerosis, Guillain–Barré syndrome, and impotence.

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