Print Shop on Wheels Runs Off Race Programs at Track (Apr, 1941)
Print Shop on Wheels Runs Off Race Programs at Track
There are more ways than one to lose money at a race track, and one of them is printing too many programs—or too few. If too many are printed the left-overs are wasted; if too few, betting falls off and the track loses money. So when Barnwell Ellicott, head of the Official Program Corporation, approached New York track managers with a plan for a mobile printing press that could turn out programs at the rate of 10,000 an hour just before the gates opened, the managers jumped at the chance. Staffed by six men, the print shop on wheels houses linotype machines, stereotyping equipment, a rotary press, and a binder, all in a floor space of nine by 31 feet. In winter, when northern tracks close, the 35,000-pound print-shop goes south, thus permitting all-year-round operation. Printing starts about 9:30 a.m. with the management watching the weather.