PROCESS WATERPROOFS ANY CLOTH (Oct, 1933)

PROCESS WATERPROOFS ANY CLOTH
Deluged by an unexpected shower, the wearer of apparel treated by a new chemical waterproofing process remains bone dry. The remarkable process, perfected by a New York dress manufacturer after a year and a half of research, may be applied to cotton, linen, wool, and even costly velvets and silks without altering their appearance or feel. When a sheer silk stocking, thus treated, is slipped over the palm of the hand, water placed upon it rolls about like a globule of quicksilver without wetting the fabric. According to the inventor, his process may be applied to suits and dresses, hats, shoes, pocketbooks, window curtains, policemen’s uniforms, and airplane wings.

7 comments
  1. Githyanki says: August 1, 20073:45 am

    Did they do her hair too?

  2. jayessell says: August 1, 20078:04 am

    Scotchguard?

    I heard a lab worker spilled some on his shoes and when they got wet the water ran off the contaminated area.

    Probably a story cooked up by the public relations department.

  3. Blurgle says: August 2, 200710:27 pm

    This isn’t Scotchgard. In fact, this smacks of fake to me. Look at the water – it’s drawn onto the photograph. Also, sheer silk will hold water like that without being treated – I have a silk blouse here and it does exactly that.

    Scotchgard was invented by Patsy Sherman and Sam Smith in the 1950s. They were trying to devise a new type of rubber for jet aircraft fuel lines when their assistant dropped a glass bottle and it splashed on a white cotton tennis shoe.

  4. qyooqy says: May 1, 20115:08 pm

    Uncle Amos’ Brand Instant White Lady! Just add water!
    This revolution of science, the Life Globule, is shipped directly to you nestled in our patented Biofabric. Simply unwrap, sprinkle with water and watch her expand before your very eyes!

  5. John says: May 1, 20115:47 pm

    qyooqy: Cue applause

  6. Toronto says: May 1, 20119:23 pm

    Good one, qyoo.

  7. John says: May 2, 20118:29 am

    Toronto: Don’t encourage him :)

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