I have a feeling that if this ad had been a TV commercial the Asian guy in back would probably be a bit like this.


The complaisant expression on the face of the apprentice engineer stems from the knowledge that there will be no disappointments for any gallery which his antics may attract. Why? Because his equipment includes only such reliable items as the Sigma Series 11 Relay.

The Series 11 is the latest product of our Top – Level – Long-Range-Big-Picture Department and it might be good for headlight dimmers, garage door openers, TV antenna rotators and remotely controlled toys—and it had better be because that’s what it was designed for. The toys, to us, provide just the sort of therapy needed for the world’s ills—and, a balance for the evil deeds of the munitions makers.

To get back to the “11”, it is ideally suited for such use because in addition to being small and quite dependable, it is also cheap.* Here are the specs:

Contact arrangement: SPDT
Rated Sensitivity: 50 milliwatts (2.4 ma in 9000 ohm coil)
Contact Rating: 1 ampere
Coil Resistance Range: up to 9000 ohms
Size, Type 11F non – insulated base: 1 5/32″ x 1 5/16″ x 1″ high
Weight 1 ounce.

Complete Data in Bulletin Naturally it would please us no end for you to find even more uses for the Series 11.


40 Pearl St., So. Braintree, Boston 85, Mass.

  1. carlm says: December 6, 20105:06 am

    That Asian guy in Breakfast at Tiffany’s is Micky Rooney. Except for “Flower Drum Song” the studios didn’t hire many “ethnic” actors until the 70’s.

  2. Charlie says: December 6, 20109:32 am

    carlm: Yes, I know, that’s why I chose that clip 🙂

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