Hello Boys!

Take a good look at that giant power plant! You build it yourself with the great new Erector. Piece by piece you construct its massive steel frame. Assemble its enormous flywheel, pistons and governor. Mount its big, shining boilers. Then you hook up the powerful Erector reversible electric engine and it throbs with action.

That’s only one of the many exciting mechanical marvels you can build with the great new Erector. You can make that busy looking magnetic crane. Click the switch on the Erector engine—pull the control levers and it raises or lowers —swings to the right or left, just as your hand commands. Its magnet is so strong it grabs up steel girders before it touches them. You can build all the engineering models shown in the picture and dozens more—with one Erector set. Enormous drawbridges that actually open and close. Towering airplane beacon that revolves just like the real ones. All-metal airplane. Dump-trucks. Walking beam engine. Ferris Wheel.

The great new Erector makes you a full fledged engineer—ready to build realistic, engine-driven models of the world’s greatest mechanical marvels. There are more thrilling surprises packed in an Erector Set than anything you can own. Tell your Dad today that Erector is what you want most for Christmas.

Your friend.

The construction set that has everything

See the SENSATIONAL No. 7-1/2 Set

12 pounds of exciting engineering parts. Has new Erector Reversible Electric engine. Girders and structural plates finished in red. yellow and blue. Glistening boiler shells. Big red wheels. Gears, pin-Ions, big base plate and other parts for building all types of steam engines, derricks, trucks, bridges and over 100 action models. $10.00. Other Erector sets from $1.00 to $25.00.

See the Gilbert Hall of Science Scientific exhibits that will make you gasp with wonder. Look for these at your local toy store.

FREE—New Gilbert Thrills Magazine 36 big pages jam full of exciting pictures. True stories about boys in engineering, chemical research, sports, craftsmanship. Tells how to become a member of the Gilbert Engineering Institute and win a cash award. Free—mail this coupon at once.

Mail this coupon today for big FREE Gift!

  1. Mitch says: June 22, 20119:42 am

    There’s a A.C. Gilbert children’s museum in Salem, OR that’s pretty cool. It has a HUGE Erector-themed playground and a bunch of museum exhibits installed in some old houses. Definitely worth a look if you’re near and have kids.

    Basically, A.C. Gilbert got his hands on a small A/C motor and said, “What can I do with this?” The results: erector set, hair dryer, stand mixer, and so on. He invented a lot of stuff that we use commonly.

  2. mburdoo says: June 22, 20119:59 am

    Got mine in 1950 and it launched my engineering career at the age of 7.

  3. John says: June 22, 201110:17 am

    Mitch » Yeah, I’m gonna have to call bullshit on A.C. Gilbert inventing the stand mixer and the hair dryer. He did patent a stand mixer but it was 1932 for crying out loud.

    You do get credit for the Erector Set however. Unfortunately for you those were D.C. motors supplied with the Erector sets.

    And he wasn’t inspired by picking up a motor A.C. or otherwise. As explained on the ideafinder website:
    Like many residents of New Haven, Connecticut, he often took the train to New York City; and on one trip in 1911 he was inspired with what would be the most popular of his dozens of inventions.

    Watching out the train window as some workmen positioned and riveted the steel beams of an electrical power-line tower, Gilbert decided to create a children’s construction kit: not just a toy, but an assemblage of metal beams with evenly spaced holes for bolts to pass through, screws, bolts, pulleys, gears and eventually even engines. A British toy company called Meccano Company was then selling a similar kit, but Gilbert’s Erector set was more realistic and had a number of technical advantages — most notably, steel beams that were not flat but bent lengthwise at a 90-degree angle, so that four of them nested side-to-side formed a very sturdy, square, hollow support beam.

    You also completely missed his patent for a vibrator! Now that was inspired.

  4. JMyint says: June 22, 201111:10 am

    Interesting John but the Lindstrom, Smith company had been making electric vibrators for a quarter century before the A.C. Gilbert patent.


    That said, the erector set was perhaps the coolest ‘educational’ toy ever made.

  5. John says: June 22, 201111:38 am

    JMyint » That’s why I referred to it as “a” vibrator not “the” vibrator.
    The same way A.C. Gilbert invented a stand mixer and not the stand mixer.

  6. A says: June 22, 20111:36 pm

    Readers might be interested in a TV programme James May presented about Meccano, the British equivalent of Erector Sets –…

    As a demonstration that it’s not just a toy, it’s a language for creating structures and solving engineering problems, he builds a full-scale bridge with Meccano.

    I’m from the wrong generation to have been exposed to industrial-era toys of that kind. For me, the toys with infinite possibilities were Lego and programmable home computers.

  7. carlm says: June 23, 20112:18 am

    “it throbs with action”
    “pull the control levers and it raises or lowers —swings to the right or left, just as your hand commands”
    “Tell your Dad today that Erector is what you want most for Christmas”
    “FREE—New Gilbert Thrills Magazine 36 big pages jam full of exciting pictures”

    Couldn’t help just pulling the text from this ad.
    Every Boy want an erector toy— And so do girls!

  8. slim says: June 23, 20116:51 pm

    The best Christmas present I ever got; about 1951. I had sore fingers from holding those little square nuts when tightening them. There was a wrench, but I was too impatient to use it. My motor was AC. I still have it, and most of the set.

  9. John says: June 23, 20117:37 pm

    slim » That’s a good memory to have. Yeah, on one of the links I provided it says that they introduced A.C. motors in 1922.

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