Spend your money and he’ll keep his job! (Jun, 1954)
Spend your money and he’ll keep his job!
THIS YEAR the government will spend 5 billion less dollars than it did last year, because it doesn’t need so many guns, tanks, planes and other implements of war. This was your money paid to the government in taxes. Now the government’s letting you spend those 5 billions for yourself.
The important thing to remember about this is: The production lines that turned out those products of war now have to turn out peace-time goods. If you don’t buy the automobiles, the clothing, the freezers, the washers, vacuum cleaners, toasters, mixers that American factories are now manufacturing, the men on production lines will-be laid off. And then they won’t be able to buy the things you are making.
If you continue to spend your money wisely for the things you need, our working men will continue to have money to buy what they need. On the other hand, if you’re one who is waiting for bargain days, remember that jobs depend on your buying what is made now. A bargain is no bargain if you wait until there’s no money with which to buy it.
This is what all of it means in terms of people: Joe Brown works on an assembly line making washing machines. Even though Joe is making more than ever before, Mrs. Brown decides she’d better put off buying that new refrigerator they’ve been needing so long. On the other hand, Bill Smith works on an assembly line making refrigerators. When Mrs. Brown decides not to buy a refrigerator, she makes Bill Smith’s job unnecessary, and he gets laid off. Bill comes home without his job and tells his wife: “Better hold off buying that washing machine you wanted till I find some other work.” Bang! Joe Brown finds himself out of a job, too!
So if you want to protect your own job, buy now—buy wisely, buy what the other fellow makes, and he will have the money to buy what you make.
To have your cake, you must eat it. And, if you eat your cake, there won’t be any breadlines, there’ll be saleslines.