How a Sign is Painted
A water-color drawing, scaled one inch to the foot, is squared off by the pictorial painter for his own guidance in putting such outsize art work on a board with raw paint. This is shown below, overlaid on an outline sketch of picture and lettering that is keyed to serve as a color chart.
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New Sky-Writing Gun Flashes Advertisements on Clouds
Advertisements written on the clouds in letters 50 feet high is the latest publicity novelty, made possible by the invention of a sky-writing “gun” which directs the rays of a three million candlepower searchlight through a perforated metal slide, much like a magic lantern on a huge scale. The photo above shows Walter A. Meares demonstrating the gun, and the drawing shows how it operates. Smoke bombs manufacture clouds.
Paper Matches Made in the Shape of Advertiser’s Product
A LARGE American match manufacturer has recently advanced an idea which will greatly increase the advertising value of its product. These small books of paper matches which are commonly given away when you purchase your smokes are the basis of the idea.
Instead of the ordinary paper lucifers, the matches are shaped like the article which they advertise. The stunt has its limits, however, as bass drums and pretzels will be hard to imitate with match sticks.
Novel Sculpture Fast Replacing Billboards in Nationwide Advertising
WITHIN recent years Los Angeles and Southern California in general has startled tourists with huge sculptured advertising originated by C. F. and F. G. Carting, and which is meeting with favor among advertisers.
Practically every firm has some slogan or emblem identifying it with their product. The Carling brothers were manufacturing small art pieces of plaster composition plated with metal when the idea occurred to them to reproduce these emblems in miniature. Read the rest of this entry »
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