How a Sign is Painted
A water-color drawing, scaled one inch to the foot, is squared off by the pictorial painter for his own guidance in putting such outsize art work on a board with raw paint. This is shown below, overlaid on an outline sketch of picture and lettering that is keyed to serve as a color chart.
New Sky-Writing Gun Flashes Advertisements on Clouds
Advertisements written on the clouds in letters 50 feet high is the latest publicity novelty, made possible by the invention of a sky-writing “gun” which directs the rays of a three million candlepower searchlight through a perforated metal slide, much like a magic lantern on a huge scale. The photo above shows Walter A. Meares demonstrating the gun, and the drawing shows how it operates. Smoke bombs manufacture clouds.
Paper Matches Made in the Shape of Advertiser’s Product
A LARGE American match manufacturer has recently advanced an idea which will greatly increase the advertising value of its product. These small books of paper matches which are commonly given away when you purchase your smokes are the basis of the idea.
Instead of the ordinary paper lucifers, the matches are shaped like the article which they advertise. The stunt has its limits, however, as bass drums and pretzels will be hard to imitate with match sticks.
Novel Sculpture Fast Replacing Billboards in Nationwide Advertising
WITHIN recent years Los Angeles and Southern California in general has startled tourists with huge sculptured advertising originated by C. F. and F. G. Carting, and which is meeting with favor among advertisers.
Practically every firm has some slogan or emblem identifying it with their product. The Carling brothers were manufacturing small art pieces of plaster composition plated with metal when the idea occurred to them to reproduce these emblems in miniature.
Mirror Delivers Sales Talk To All Who Pause Before It
THE universal appeal of the mirror has long been recognized by advertising men as an effective medium for attracting attention to their message but it was left to an enterprising inventor to perfect the talking mirror. With his device the mirror delivers a sales talk the moment someone pauses before it.
The talking mirror is intended for installation in department stores, but it can be used outside with equal effectiveness. An electric relay system swings into operation the moment anyone interrupts an electric eye to scan himself in the innocent appearing mirror. The relay starts an automatic phonograph and amplifier and a brief sales talk is delivered.
Taking a cue from photographers who used to clamp your head in a vise to keep it still, modern package designers made this harness to help them test the eye appeal of new packages. A camera (left foreground) is focused on the subject’s eyes to record their movements and thus rate her interest in packages on the shelves within her view. It’s a research project conducted by the Folding Paper Box Association.