“When you’re out of Schlitz, you’re out of beer.”
“Go to the store. Go directly to the store.
Do not pass go. We are out of Schlitz.”
Try the taste of the most carefully brewed beer in the world. The beer that takes 1,174 careful brewing steps. Schlitz. Real gusto in the great light beer.
The Beer that made Milwaukee Famous
“Here’s to our Golden Wedding”
…AND THE MELLOWNESS THAT GROWS AND GROWS WITH YEARS
DELICIOUSNESS … in that one word you will find the answer to “Why is America choosing Golden Wedding to celebrate with today?” The average age of Golden Wedding is 4 years old.
LEGALITY is the mother of invention here. The federal law demands that empty liquor bottles be broken; so a Superior, Wis., inventor built this machine to do it safely, without spreading glass splinters around. It may have entertainment value, too; as the chime of broken glass sounds melodious in merry ears.
The first person to say “women” in the comments gets a permanent ban.
WHAT DRIVES MEN TO DRINK?
By Lucian Cary
We’ve been told a hundred times that “Alcoholism is a disease.” We’ve acquiesced in the statement, though but vaguely understanding it, believing all the time probably that in this connection “disease” means moral weakness. Psychology, powerfully bolstering up medical science, now shows us the nature of this disease.
Scotland’s Best-kept Secret
No, other country in the world has been able to make Scotch whisky. The Scots have been doing it for over five hundred years, and even they don’t know how they do it BY JOHN KOBLER Illustrated by Erik Blegvad
town with seven distilleries … in one mile of Highland river; they used the same water, peat, and malt . . . yet each spirit had its own individual bouquet.”
During a jaunt through Scotland not long ago, I had an opportunity to inquire into the mystery under ideal conditions— while sampling some twenty-year-old Ballantine’s in a snug little pub facing Loch Lomond, in the company of Mr. John Grant, director emeritus of Hiram Walker & Sons (Scotland). I failed to penetrate the mystery, but I learned a lot of other things about Scotch whisky.
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The greatest for Drinking Dates. Beer Bouts, and as a Warmup Garment for other sporting events. Made of quality cotton fleece-lined fabric, in white with red lettering.
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CAMPUS CAPERS CO.
Dept. HTS-8 41 Union Square, New York 3. N.Y.
FEW PUMPS LIKE THIS
FIVE little buckets hang around this pump. When the handle is worked, the liquid in the well flows from the spout. The apparatus has no particular name, and its use is left entirely up to its owner.
The pump is made of plate silver and stands 16 inches high. It has a capacity of two quarts and is filled from a special opening.
One of its best features is the thermos lining on the interior. This makes it possible to keep hot or cold liquid in the pump for several hours without any change in temperature.
At the fashionable places today, the Manhattan cocktail is again the correct aperitif, just as it was in the days of Martin’s, Sherry’s and the old Beaux Arts when it was made with authentic Spring Garden Rye. Aging for you through all the slow years in charred white oak barrels, this fine whiskey now comes to you in a mellow blend which has taken on added character and distinction.
IT MADE A CITY FAMOUS
When you taste that famous Schlitz flavor, you will understand why it made its home town famous. A reputation like that doesn’t come just by chance. People who imagine that all beer is bitter get a pleasant surprise when they drink America’s most distinguished beer. Every day more people say, “I never knew that beer could taste so good.” There is no substitute for Schlitz — a beer so fine that it made a city famous.
“I was curious…
I tasted it…
Now I know why Schlitz is… The Beer that made Milwaukee Famous!”