December 27, 2011

Schlitz… The Beer that made Milwaukee Famous! (Jun, 1949)

“I was curious…

I tasted it…

Now I know why Schlitz is… The Beer that made Milwaukee Famous!”

Schlitz

March 14, 2011

“Golden Flavor” (May, 1954)

Filed under: Advertisements — @ 6:48 am
Source: Life ( More articles from this issue )
Issue: May, 1954
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Where do you think they make this beer? Minnesota or something?

“Golden Flavor”
makes Milwaukee’s finest beer even finer!

MILWAUKEE – Blatz Beer – Brewed in Milwaukee!

First in Milwaukee!
Finest in Milwaukee!

September 15, 2010

Beer belongs… enjoy it (Jun, 1949)

Filed under: Advertisements — @ 11:39 pm
Source: Life ( More articles from this issue )
Issue: Jun, 1949
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Beer belongs… enjoy it

In this home-loving land of ours… in this America of kindliness, of friendship, of good-humored tolerance… perhaps no beverages are more “at home” on more occasions than good American beer and ale.
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December 26, 2008

DRUNK? (Jan, 1960)

Filed under: Advertisements — @ 1:07 am
Source: Inside Story ( More articles from this issue )
Issue: Jan, 1960
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Was The Author Of This Ad Drunk When He Typed It? The Caps Make It Pretty Damn Hard To Read!

DRUNK?

DOCTORS’ MARVELOUS NEW DISCOVERY RELIEVES DRUNKENNESS IN 5 DAYS

“World Famous Since 1943″

THOUSANDS HAVE BEEN HELPED TO BREAK THE DRINKING CYCLE Does Drunkenness Threaten Your Happiness Or Your Loved Ones? This Remarkable New Discovery Quickly And Easily Helps Bring Relief From All Desire Of Liquor. This Is Strictly A Home Method. Easy To Take. Nothing Like It Before. Read the rest of this entry »

December 2, 2008

New Beer Truck Speeds Delivery (Aug, 1933)

Filed under: Automotive — @ 10:14 pm
Source: Modern Mechanix ( More articles from this issue )
Issue: Aug, 1933
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New Beer Truck Speeds Delivery
THE heavy demand for 3.2 per cent beer has been responsible for the development of a new type of beer truck which is expected to cut in half the time of loading and delivering the beer. Shown below, the truck carries 56 barrels. In the unloading process, when one barrel is removed from the rear platform another automatically falls into place. Operation of a lever unloads the entire truckload of empty barrels in one minute.

January 16, 2008

BUILD THIS Beer-Keg Radio FOR YOUR GAME ROOM (Jun, 1938)

Filed under: DIY,Radio — @ 2:03 am
Source: Popular Science ( More articles from this issue )
Issue: Jun, 1938
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BUILD THIS Beer-Keg Radio FOR YOUR GAME ROOM

By ARTHUR C. MILLER

NOVEL as well as serviceable, the beer-keg radio described on these pages will make a useful addition to the furnishings in your game room. It can be used either as an end table or as a refreshment stand, and, since it is an entirely self-contained unit, operated by dry batteries, it can be carried onto a porch or even into the yard when warm summer days and evenings make this desirable. If you build this five-tube set carefully, it will give excellent reception from stations 1,000 miles or more away.
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March 14, 2007

Beer Making Is Marvel of Industrial Chemistry (Jun, 1933)

Beer Making Is Marvel of Industrial Chemistry

With the removal of national restrictions against the manufacture and sale of beer, American brewers are again in action. Their operations represent one of the most extensive applications of modern industrial chemistry. More than 2,000,000,000 pounds of malt, 650,000,000 pounds of corn and corn products, and 41,000,000 pounds of hops are a part of the vast consignment of raw materials that experts will turn each year into beer. On these pages, our artist shows how the transformation is accomplished in one big, and now active, American brewery.
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January 7, 2007

Home Beer Dispenser Keeps Foam Collar Under Control (Jul, 1933)

Home Beer Dispenser Keeps Foam Collar Under Control
AT LAST science has done something really worth while. This something is the introduction of a “direct draft” beer pump which, the inventors claim, eliminates “wild beer,” controls the foamy collar, and delivers the so-called non-intoxicating fluid at the proper temperature.
Shown at the left, the pump attaches directly to the barrel, and is thus especially suitable for the home, or for picnics and parties, where it gives a professional air to the dispensing. The liquid feeds into a reservoir tank, and is drawn off into the drinking glass by the turn of a handle.

August 11, 2006

Origin of the Guinness Book of Records (Aug, 1957)

Filed under: Origins — @ 9:15 am
Source: Mechanix Illustrated ( More articles from this issue )
Issue: Aug, 1957
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Well, actually the Guinness Book of Superlatives, I’m not sure when it was changed.

The Most of Everything

There’s a book out for people who want to know the largest, smallest, fastest, richest, hottest, coldest, oldest and mostest.

ARGUING about which is the mostest of anything, like the highest point in Our State or the longest bone in the human body, just seems to go with beer. Some say pretzels go better, while another body of expert opinion favors cheese and raw onions. But arguing about the mostest rates high as a diversion of malt brew enthusiasts, and that is no doubt why the ancient house of Arthur Guinness Son, Ltd., Dublin, has published The Guinness Book Of Superlatives.
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May 9, 2006

Beerador (Apr, 1939)

Filed under: Cool,Kitchen — @ 11:47 am
Source: Mechanix Illustrated ( More articles from this issue )
Issue: Apr, 1939
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Novel Beverage Refrigerator
FEATURING seven revolving shelves which accommodate 504 bottles, this novel electric beverage refrigerator display unit measures only 37 inches in diameter, saving floor space while advertising many brands.

March 21, 2006

ROMANCE Of The TIN CAN (Feb, 1937)

Interesting article on the history and development of the lowly tin can. Also, if you have not yet been introduced to the techie crack that is the National Association of Manufacturers Blog, by all means, check it out. Every Saturday they post a video tour of a different factory or manufacturing process. One of my dreams has always been to make a Factory Tour tv show (without John Ratzenberger and all the promotional sound bites). Anyway, they have an excellent video showing the entire manufacturing process for tin cans here and it is very, very cool.


ROMANCE Of The TIN CAN

CUT all the tin plate used annually to make the tin cans of America into a strip one foot wide and you can wind that strip around the earth fourteen times.

Or, to visualize it another way, take the five billion odd square feet of tin plate into which we put our fruits, vegetables, meat, fish, beer, paint, oil. candy, cheese and tobacco each year and it would be a simple matter to can the moon. You’d have the biggest cheese can ever made, and still have a lot of tin plate left over.

The vastness of tin can production has brought this familiar article into the lives of nearly every American family, for it is in this country that the greatest volume of tin cans is produced. A good year will find between eight and nine billion cans for the food racks of this country and this is the business that accounts for the major percentage of cans.
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