Other important things I’ve learned from this insightful series of ads:
Pain hurts!
Water is wet!
Nighttime is dark!
IT’S A PSYCHOLOGICAL FACT: PLEASURE HELPS YOUR DISPOSITION
How’s your disposition today?
EVER FEEL TOUCHY AS A TIGRESS? Its only natural, when little annoyances irk you. But here’s a psychological fact: pleasure helps your disposition. That’s why everyday pleasures, like smoking for instance, are important. If you’re a smoker, it’s so sensible to choose your cigarette for utmost pleasure. What else but Camel!
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Thank god for an honest tobacco company exposing all those evil liars. Finally someone who’s on my side!
Dancing on Glass
IT’S FUN TO BE FOOLED …IT’S MORE FUN TO KNOW
ILLUSION:
In India, the fakirs present a spectacle to tourists. Two lovely performers appear, throw jagged pieces of glass into a box already filled with broken glass. They step barefooted into the box and do an Oriental dance—uninjured.
EXPLANATION:
Before appearing the performers toughen their feet in a solution of alum water and rub them with pulverized resin. They throw the sharp glass around the edges of the platform. The glass on which they actually do dance has the edges rounded off. They just pretend to dance on the sharp glass.
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This is part of a whole series of Camel ads all with the theme: “It’s fun to be fooled – It’s more fun to know”. Which I find pretty funny considering that Camel spent the next 80 years or so lying through their teeth.