WE’RE continually running picture of lovely young ladies and writing; that their ambition is to get into the movies or television—which it usually is. But somehow. we never do hear whether they succeed in their ambitions or not. They drop into a silent limbo of girls who* want to go places but apparently never do.
I scanned this primarily because the first page looks like part of a poster for a James Bond film, and Gernreich looks like he should be a Bond villain.
RUDI GERNREICH’S “NO BRA” BRA… comes in THREES:
it’s ‘No Bra’ Triplets!
If you design a revolutionary “No Bra” bra, and it’s sales skyrocket beyond the wildest dreams, because it’s popular with playgirls everywhere… what do you do for an encore?
SAFETY SWIM SUIT OVERCOMES FEAR OF WATER
HELPS YOU STAY AFLOAT!
A new kind of splash is being made in America’s watering spots by a swim suit that keeps a woman afloat even if she can’t swim. And the Ever-Float Safety Swim Suit does it all without gadgets of any kind to inflate or adjust.
Shirt Is Chart For Teaching First Aid
Designed to help in teaching the principles of first aid, a novel anatomical shirt presents a graphic picture of the location of bones, arteries, and internal organs in the human arms and torso. Details of internal parts are printed in black outline and contrasting colors on front and back of the fitted sweat shirt.
“And one result is that the human race today is producing millions of physical and mental scrubs when it might—if it had the foresight and the hindsight— be producing millions of human thoroughbreds instead.”
“I am all for the Bishop and the girls, provided the latter have the right figures for shorts.”
I suppose the Eugenics film could have helped them guarantee that the churchgoing women would have had the right kind of figure. Also, in 1937 what would the right kind of figure for shorts be?
EVERY DAY A BETTER WORLD
By Daniel Mann
Reviewing Progress in Science, Therapeutics and the Art of Living
MORE Playgrounds and More Play-
Nowadays the sentiment toward the physical culture life is rolling up like a snowball; and the change begins to show in our statistics. For instance, the National Recreation Association has recently announced that recreation in this country, and facilities for it, has more than doubled in the last decade.
Beauty Zone? I guess that means chest. It seems like it’s a play on the old Camel T-Zone ads.
To bring out the hidden glamour of your beauty zone*
Wear Life Bras by FORMFIT
If you are one of the 47 out of every 100 women who are dissatisfied with the bra they’re now wearing, know the thrill of wearing the right LIFE BRA! Because only Formfit makes bras for every figure need!
How did your garters look this morning?
So, by inference women who own a vault full of jewels have nice breasts? I’m pretty sure that’s not always the case. Or is the implication that having nice breasts will get you a vault full of jewels?
Exquisite Form gives you x*appeal!
*x = glamour plus comfort… yours in Circl-o-form the new $2 bra with the fabulous fit!
Is this fantasy or is it real? A $2 bra that makes you look and feel like a woman who owned a vault of jewels? It’s real!
U.S.A. DRINKING TEAM WARMUP SWEATER FOR GALS AND GUYS
The greatest for Drinking Dates. Beer Bouts, and as a Warmup Garment for other sporting events. Made of quality cotton fleece-lined fabric, in white with red lettering.
Sizes: S, M. L, and XL.
Satisfaction Guaranteed. Only $575, Postage Free Send check, cash or money order to:
CAMPUS CAPERS CO.
Dept. HTS-8 41 Union Square, New York 3. N.Y.
you could buy hanes underwear with BOTH EYES SHUT
Biggest VALUES for 25 YEARS!
Ask your wife to examine Hanes winter underwear. In three seconds, with her eyes closed and merely by “touch,” she would be sure of its unusual quality. The hanespun cotton is soft, pleasantly fleecy but lacks any “scratch.