Let’s see, it’s 1932, what possible reason could there be for simple, inexpensive dishes to be so popular?

Heinz Ketchup Gives plain cooking chef’s touch

TRY a dash of Heinz Tomato Ketchup on one of those simple, inexpensive dishes so popular right now! You’ll be amazed at the delicious difference it makes —the chef-like touch of extra goodness it always gives. Rich with spicy flavor, color and savor, this famous sauce makes plain foods taste like more!