For cuts, bruises, wounds, stings—all infections-LISTERINE—instantly! (Oct, 1930)
200,000,000 per second? Wow, that must really work. Now, is that world wide? Or just in the lab? Yay for context free numbers.
For cuts, bruises, wounds, stings—all infections-LISTERINE—instantly!
Whenever the skin is broken, there is acute danger of infection. Germs of infection may reach the wound from other parts of the skin surface or the air may transmit them.
Ever Happen To You? (Jun, 1949)
Remember fellas, if a girl won’t put out it just means you have bad breath. If you use Listerine and she still says no, then she’s a dyke.
Ever Happen To You?
After being a popular Joe in your neighborhood did you ever find yourself left out of little parties all too often? Maybe you wondered if there was some kind of a hex on you? Well, Chum, there probably was! A guy can get careless every now and then, and the news* gets around pretty fast. The welcome mat won’t be out again until you get over your trouble.
Not one out of ten escapes this social fault (Jul, 1930)
I love that the kid used the word “halitosis” in his graffiti, but the ad copy feels the need to explain what it means to the readers.
Not one out of ten escapes this social fault
Can you be sure that you never have halitosis (unpleasant breath)? Are you certain at this very moment, that you are free of it?
The insidious thing about this unforgivable social fault is that you, yourself, never know when you have it; the victim simply cannot detect it.
Remember, also, that anyone is likely to be troubled, since conditions capable of causing halitosis arise frequently in even normal mouths.
New York’s Handsomest Men Say: “For a thorough and safer cleansing, Listerine Tooth Paste every time!” (Jan, 1937)
Somehow telling me I’m getting a quarter pound of tooth paste makes me want it less, not more.
IF THEIR SMILES FALL DOWN, THEIR JOBS FOLD UP
New York’s Handsomest Men Say: “For a thorough and safer cleansing, Listerine Tooth Paste every time!”
That’s straight from the shoulder advice from the hardest boiled critics of tooth paste — the men who every day must face the merciless eye of the camera in New York commercial studios. Men like Glen Gallagher, William Crabb, Harry Conover, whose very livelihood depends largely on the perfection of their teeth, cannot afford to take chances with ordinary tooth paste.