Archive
Tag "Listerine"
For cuts, bruises, wounds, stings—all infections-LISTERINE—instantly! (Oct, 1930)

200,000,000 per second? Wow, that must really work. Now, is that world wide? Or just in the lab? Yay for context free numbers.

For cuts, bruises, wounds, stings—all infections-LISTERINE—instantly!

Whenever the skin is broken, there is acute danger of infection. Germs of infection may reach the wound from other parts of the skin surface or the air may transmit them.

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Don’t wait for a Cold to get a head start — go after it right away with LISTERINE. (Dec, 1937)

Don’t wait for a Cold to get a head start — go after it right away with LISTERINE.

EXPOSURE?
GARGLE LISTERINE
When a person coughs or sneezes on you, the air carries bacteria and deposits them in your nose and throat. Prompt action with Listerine, which kills germs, may avert an oncoming cold.

DRAFTS?
GARGLE LISTERINE
Like wet feet, drafts are dangerous because they chill the body unequally, weakening its resistance to germs. Avoid all drafts, and when you have been in one, gargle Listerine.

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Ever Happen To You? (Jun, 1949)

Remember fellas, if a girl won’t put out it just means you have bad breath. If you use Listerine and she still says no, then she’s a dyke.

Ever Happen To You?

After being a popular Joe in your neighborhood did you ever find yourself left out of little parties all too often? Maybe you wondered if there was some kind of a hex on you? Well, Chum, there probably was! A guy can get careless every now and then, and the news* gets around pretty fast. The welcome mat won’t be out again until you get over your trouble.

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Not one out of ten escapes this social fault (Jul, 1930)

I love that the kid used the word “halitosis” in his graffiti, but the ad copy feels the need to explain what it means to the readers.

Not one out of ten escapes this social fault

Can you be sure that you never have halitosis (unpleasant breath)? Are you certain at this very moment, that you are free of it?

The insidious thing about this unforgivable social fault is that you, yourself, never know when you have it; the victim simply cannot detect it.

Remember, also, that anyone is likely to be troubled, since conditions capable of causing halitosis arise frequently in even normal mouths.

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“There She Was Waiting at the Church!” (Oct, 1955)

“There She Was Waiting at the Church!”

There she was waiting at the church . . . because the cutest boy of the neighborhood playing “groom” to her “bride” walked out on her . . . and told her why.

Lucky little Edna—to learn so young what some people never realize at all —that halitosis (unpleasant breath) is a fault not easy to pardon. It was a lesson she never forgot. Later in life, attractive and sought-after, Listerine Antiseptic was a “must” before every date.

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Somebody Loves Me… (Oct, 1954)

Somebody Loves Me…

When other girls of her age were out with their boy friends of a Saturday night, Marilyn sat home with Rover. Good, old faithful Rover … he didn’t mind the trouble* that put Marilyn in wrong wherever she went.

Even your best friend won’t tell you.

The insidious thing about *halitosis (unpleasant breath) is that you, yourself, seldom realize you’re guilty of it . . . and even your best friend won’t tell you.

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He wants to get married (Sep, 1930)

He wants to get married

WHEN Smedley came East to take a big job as Sales Manager, he wanted to get married. Like his father and his grandfather he believed in early marriage; said it settled a man, kept him out of mischief, helped to make him successful in business. Besides, living alone in a New York apartment was a pretty forlorn kind of experience. Yes, it was time he was married.

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Use Listerine After Shaving (Aug, 1930) (Aug, 1930)

A man’s best friend AFTER SHAVING

LISTERINE ends rawness, soothes and cools, attacks infection IF you’re one of those fellows with a hide like a rhino that defies any razor damages, this is not for you.

But if you have a sensitive skin, and most of us have, there are several grains of comfort in this statement: Listerine is great after shaving — your best friend in fact.

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“Stay home-and gargle with Listerine every 2 hours” (Mar, 1931)

“Stay home-and gargle with Listerine every 2 hours”

Reduces mouth germs 98% THAT is what your doctor would probably tell you to do if you had an ordinary cold or simple sore throat. Combined with rest and warmth, it is an excellent treatment. Over and over again this has been proved in the past 50 years.

These ailments are caused by germs multiplying by millions in the mouth and throat. They are continually striving to overcome the forces of health in your body. They often succeed when body resistance is lowered by such things as wet feet, fatigue, lack of exercise, exposure to draughts, cold, sudden changes of temperature.

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New York’s Handsomest Men Say: “For a thorough and safer cleansing, Listerine Tooth Paste every time!” (Jan, 1937)

Somehow telling me I’m getting a quarter pound of tooth paste makes me want it less, not more.

IF THEIR SMILES FALL DOWN, THEIR JOBS FOLD UP
New York’s Handsomest Men Say: “For a thorough and safer cleansing, Listerine Tooth Paste every time!”

That’s straight from the shoulder advice from the hardest boiled critics of tooth paste — the men who every day must face the merciless eye of the camera in New York commercial studios. Men like Glen Gallagher, William Crabb, Harry Conover, whose very livelihood depends largely on the perfection of their teeth, cannot afford to take chances with ordinary tooth paste.

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