“When you’re out of Schlitz, you’re out of beer.”
“Go to the store. Go directly to the store.
Do not pass go. We are out of Schlitz.”
Try the taste of the most carefully brewed beer in the world. The beer that takes 1,174 careful brewing steps. Schlitz. Real gusto in the great light beer.
The Beer that made Milwaukee Famous
IT MADE A CITY FAMOUS
When you taste that famous Schlitz flavor, you will understand why it made its home town famous. A reputation like that doesn’t come just by chance. People who imagine that all beer is bitter get a pleasant surprise when they drink America’s most distinguished beer. Every day more people say, “I never knew that beer could taste so good.” There is no substitute for Schlitz — a beer so fine that it made a city famous.