THE POGONOTOMIST
MOST men shave their faces and are relieved to stop there. But Elbridge J. Casselman keeps going. He shaves his left arm every day and gets paid for it. As pogonotomist (comes from the Greek pogon for beard) for the Gem Safety Razor Corp., Mr. C. devotes his time to finding out how men can shave more smoothly and comfortably. By shaving one arm and then comparing the skin with his unshaved one, he gets a line on irritation, stubble growth, etc. Some Casselman hints on shaving: Use plenty of water and prepare your face two or three minutes before going for the razor, don’t dry the blade after you finish, turn the blade over after each shave, use two razors to give one a day off. In his years of study, Pogonotomist Casselman has written some profo

CRITICAL EYES ARE SIZING YOU UP RIGHT NOW

keep your face FRESH, FIRM, FIT

Let your face reflect confidence — not worry! It’s the “look” of you by which you are judged most often. Try for a sunny slant on life. Let Williams Shaving Service help you. It can!

Cover your beard with the thick, quick lather that Williams is famous for (hard water or soft, hot or cold—it doesn’t matter with Williams). What an easy shave! Your taut skin relaxes … feels cool, supple. Read the rest of this entry »

Beard Clinic Maps Strategy for Shaving

HOW men should manipulate their razors to give themselves a smooth, clean shave is explained by dermatologists at the New York World’s Fair after a facial examination with an ingenious apparatus. On human faces, the experts say, the beard grows in different directions, which should be followed by the shaver as he uses his razor. To determine hair directions on a subject, a dermatologist observes the face through a magnifying glass fitted with a light-polarizing screen. Colored lights then enable him to look below the skin surface of a clean-shaven visitor and study the direction of beard growth on all parts of his face. Findings are marked on a chart.

Smallest Safety Razor in World
THIS tiny gold-plated safety razor, which is complete in every respect, and in perfect working order, fits into a tiny snap case which is smaller than a half dollar. The set has been designed for ladies use.

Dry Shaver

This month’s BRIGHT IDEA

THIS handy new pocket-size dry shaver can be used in an emergency or for a quick shave for a date. Dubbed the Rally, you simply roll the cutting head over your beard to shave. It won’t cut or burn your skin and is easily carried in your pocket when not in use. A Swedish import, the Rally is available at Post-Way Shaver, 30 East 20th Street, New York, N.Y.

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Mystery of the Razor Blade

There has been so much misunderstanding of razor blades in the past that every user of those universal utilities will welcome this highly interesting and authoritative article.

By J. G. PRATT

ALTHOUGH a large amount of research lias been conducted in connection with razor blades, the magnification has generally been carried little beyond three or four hundred diameters— insufficient to show the actual cutting edge and the effect of stropping.
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FOR BEST RESULTS: shave with Barbasol

Cultivating? (the lady)
You can—with a Barbasol face!

To make a Tiger Lily purr—try Barbasol! With Barbasol you get closer, easier, more comfortable shaves that last all day. Read the rest of this entry »

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Exploring the Science of Shaving

WHAT could science possibly know about your beard that you don’t already know? Surely, your knowledge of how to shave that beard—gained from long and painful experience—would be more accurate than any theories scientists might have on whisker cutting. Or would it?

The chances are, you might find (as we did) that a little study on the subject of beards, can produce much more comfortable shaves. It also makes a fine topic for conversation with the boys in the back room when the poker game lags.

There is even, for instance, a correct technical name for the science of shaving. They call it pogonotomy, whether it’s done by carving whiskers off with lather and a blade razor, or chopping them off dry with an electric razor. We’ll discuss both methods, starting with the lather-and-slice routine. Read the rest of this entry »

A man’s best friend AFTER SHAVING

LISTERINE ends rawness, soothes and cools, attacks infection IF you’re one of those fellows with a hide like a rhino that defies any razor damages, this is not for you.

But if you have a sensitive skin, and most of us have, there are several grains of comfort in this statement: Listerine is great after shaving — your best friend in fact.
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New Dry Shaver Uses No Electricity
Small enough to be carried in a vest pocket, a dry shaver just introduced operates without electricity. The shaving element consists of a perforated cylinder free to turn on a grooved core, within which a narrow, replaceable blade is held in contact with the inside of the cylinder. In use, the shaver is moved over the skin as shown. The rolling perforated cylinder, moving past the inner blade, shears off the whiskers. Extra blades of high-grade steel can be purchased at low cost.

So weird. I thought I was the only one who wears lipstick while I shave.

Cooler Shaves EVERY DAY

because Ingram’s does these three things When you start using Ingram’s, you stop getting hot shaves. For three special ingredients in this rich-lather cream do these three things to make all shaves quick, clean and stingless—

1st, they wilt whiskers softer at the skin-line, where your razor works. 2nd, smooth your skin so the blade can’t skip and scuff. 3rd, cool your face while you shave, keep it cool when you’ve finished. Read the rest of this entry »

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Razor Blade Giants Battle for Supremacy

What brand of razor and blade do you prefer for your morning shave? Maybe you aren’t aware of it, but your decision as to the blade you use is helping to decide a stirring merchandise battle for control of the razor blade market. The business of removing whiskers is a big-money industry, and Gillette, long dominant in the safety-razor field, is battling a host of aggressive competitors to retain the lion’s share.
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