Hobbyist Wears Thirty Watches
Champion watch-watcher of the world is Charles Brown, an English hobbyist who starts out in the morning with as many as thirty timepieces ticking on his person. In addition to conventional pocket and wrist watches, he wears tiny timepieces in the form of cuff links, rings, and Lapel buttons. For years, Brown has collected watches.
When I saw this ad I assumed that the “Fight the Trust” rhetoric was just an attempt to capitalize on the anti-trust zeal of the time, and to some extent it certainly was. I’m pretty sure they did, in fact, care about “what it costs” to produce and sell their watches. However there apparently was a Watch Trust that controlled much of the market around this time.
Also, “Be posted” is an odd turn of phrase, which I guess means “send mail in some form or another. I’d never heard of sending “a postal”, but it seems it simply meant to send a postcard.
Fighting the Trust!!
The Smashing Anti-Trust Fight Now On!
Trust Prices Eclipsed at Last!
An absolutely first-class high-grade watch at a price within the reach of the people—The Burlington Special No-Trust Watch.
The World’s Masterpiece of watch manufacture—the Burlington Special—now sold direct to the public at it’s rock-bottom, no-trust price (and besides without middlemen’s profits).
The Watch that can’t be copied ’til 1959…
yet it’s offered to you today for $49.75!
IF YOU HAVE a good eye for distinguished values—you will look twice at Gruen Curvex. This slenderly styled watch —the thinnest curved wristwatch made— has been acclaimed “America’s smartest” by America’s ten foremost fashion experts. And Curvex gives you clipped-second accuracy in addition to its exquisite design.
HAVE YOU HEARD THE NEW SOUND OF ACCURACY?
It’s the hushed hum of ACCUTRON!
ACCUTRON-so revolutionary-so accurate, it’s the first timepiece in history that’s guaranteed 99.9977% accurate on your wrist!
Put your ear to the new Accutron and listen carefully. It doesn’t tick, it hums softly (in F sharp).
Now a word from the world’s first talking watch!
You heard it first folks, right from the watch’s mouth! A watch that really “tells” you the time to the exact minute — in A.M. or P.M. This new dimension in “telling” time is totally electronic and solid state with no moving parts. The Voice-Master is not a tape player. A human voice is “simulated” using a new technology called “voice synthesis.” Three integrated circuits store the voice wavelength code and release it through the mini-speaker whenever the Voice-Master “talks.”
Don’t be fooled by the price. This LCD Dual Alarm Chronograph is probably the best as well as most useful watch on the market today.
This watch is in a class by itself. With every conceivable convenience … unmatched feather-light comfort … and rugged dependability with matching, trim-slim styling.
NEWEST gadget in do-every-thing watches is the Chronomat, a combination wrist watch, stop watch, timer and circular slide rule. With Swiss-made precision, the Chronomat gives you the time of day, let’s you time anything from an auto race to film souping, and provides a calculator that adds, multiplies, subtracts, figures percentages, ratios and even rates of money exchange. It’s scarcely larger than a 50-cent piece but there’s hardly a mathematical problem this gizmo can’t handle—except how many Brigitte Bardots can stand on the head of a pin. A dream of a gift, the Chronomat is sold by the Wakmann Watch Co. of New York City. The price? Only (gulp!) $110.
NOW FOR $75. THE WATCH THAT REPLACES EVERYTHING.
Introducing Casio’s newest, the C-80 Calculator Chronograph. A watch that figures to replace a lot of other watches. And calculators. And stopwatches.
In fact, it even replaces the age-old myth that a timepiece loaded with talent has to be expensive.
From Hamilton – the only watches run electrically
Electricity gives them uncanny accuracy. No winding, no twist of the wrist needed. A tiny power cell inside does the work. Rugged, practical watches, Hamilton Electrics have fewer parts (no mainspring!). Your Hamilton Jeweler now has the new Anniversary series celebrating the first birthday of the world’s only electric watch. (Top to bottom) Victor, $89.50; Pacer, $125; Titan, $95. Hamilton Watch Company, Lancaster, Pa.
CREATOR OF THE WORLD’S FIRST ELECTRIC WATCH
ONE-HAND WATCH MARKS TIME IN FIVE-MINUTE INTERVALS
Time of day can be learned in a glance at the dial of a one-hand watch, designed by an eastern manufacturer, which shows the hours marked in five-minute intervals. Because of its simple mechanism, it does not easily get out of order. It is especially suited to outdoor use and serves all practical purposes of the two-hand timepiece where periods of less than five minutes are not important to the user. It is easy to set, less confusing, and can be plainly read at night or by nearsighted persons.