January 18, 2012

SLIDE-RULE WATCH (Feb, 1959)

SLIDE-RULE WATCH

NEWEST gadget in do-every-thing watches is the Chronomat, a combination wrist watch, stop watch, timer and circular slide rule. With Swiss-made precision, the Chronomat gives you the time of day, let’s you time anything from an auto race to film souping, and provides a calculator that adds, multiplies, subtracts, figures percentages, ratios and even rates of money exchange. It’s scarcely larger than a 50-cent piece but there’s hardly a mathematical problem this gizmo can’t handle—except how many Brigitte Bardots can stand on the head of a pin. A dream of a gift, the Chronomat is sold by the Wakmann Watch Co. of New York City. The price? Only (gulp!) $110.

June 24, 2011

NOW FOR $75. THE WATCH THAT REPLACES EVERYTHING. (May, 1980)

NOW FOR $75. THE WATCH THAT REPLACES EVERYTHING.

Introducing Casio’s newest, the C-80 Calculator Chronograph. A watch that figures to replace a lot of other watches. And calculators. And stopwatches.

In fact, it even replaces the age-old myth that a timepiece loaded with talent has to be expensive. Read the rest of this entry »

February 26, 2011

From Hamilton – the only watches run electrically (Mar, 1958)

From Hamilton – the only watches run electrically

Electricity gives them uncanny accuracy. No winding, no twist of the wrist needed. A tiny power cell inside does the work. Rugged, practical watches, Hamilton Electrics have fewer parts (no mainspring!). Your Hamilton Jeweler now has the new Anniversary series celebrating the first birthday of the world’s only electric watch. (Top to bottom) Victor, $89.50; Pacer, $125; Titan, $95. Hamilton Watch Company, Lancaster, Pa.

Hamilton
CREATOR OF THE WORLD’S FIRST ELECTRIC WATCH

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