The Day of His Going (Apr, 1918)

That’s kind of interesting. It’s manual time-stamping and tagging for photos.

The Day of His Going

In a million homes, pictures are keeping the story of the war as it touches those homes. John in his first khaki as he proudly marched away, and John, tanned and hardened, as he looked when home on leave.

More than ever the Kodak Album is keeping the home story. To-day that story means history, and more than ever it is important that it be authentic history—that every negative bear a date.

Memory plays strange tricks and one of its favorite vagaries is to fail in the all important matter of dates. But with a Kodak there’s no uncertainty. The date — and title too, if you wish—is written on the autographic film at the time the exposure is made. And it is there permanently. It makes the Kodak story authentic and doubly interesting.

It is all very simple, is the work of an instant and there’s no extra charge for autographic film.

Let the Kodak keep the dates.

Catalogue free at your dealer’s or by mail.

EASTMAN KODAK CO., Rochester, N. Y., The Kodak City

3 comments
  1. Toronto says: August 17, 201212:59 pm

    Unfortunately this system needed special film that was probably harder to find (unless of course you mailed your film to Rochester and they mailed back a new one with the prints, which wasn’t unusual in some parts of the Kodak era.)

    Side note: When did film processors stop putting the printing date on prints? When 126 film died out?

  2. MitchA says: August 17, 20126:38 pm

    I’ve got one of these cameras packed away in a closet and I can remember still being able to buy the film in the late 60s or early 70s. I cant remember if it was a regular ink pen or a special stylus for writing.

  3. Toronto says: August 17, 20127:53 pm

    Mitch: They took conventional sizes like 127, but you needed “A127″ film to use the feature.

    And yes, they were really cool camera – the early ones folded up so small they were referred to as “Vest Pocket” cameras.

    I think I used a (non-folding) Brownie 127 at Expo ’67, in fact, when my sister got a TLR 120 camera and my mother switched to an Instamatic. (Dad shot 35mm slides, which are probably the only family pictures that survived the 10 moves or so that followed.)

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